CATEGORY
Video, Advertising

ABOUT THIS PROJECT

Problem - Shoot a 30 second commercial that creates buzz and awareness for Revlon in a highly competitive space. 

Solution - Many people, especially in the art world, find themselves frowning into a mirror and wishing they were cooler. This advertising commercial uses the ‘cool’ button on a Revlon hair dryer to turn sad, wet losers into dry and stylish cool guys. “Oh Yeah” by the band Yello cues the transition to cool as the camera slowly pans from foot to head, slowly revealing the new clothes of the actor.  

Collaboration - Cary Warner